After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic … Read more
Posts tagged "searchbeest"
Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards … Read more