Posts tagged "survey"

Online Shoppers Turning To Mobile, Social During The Christmas Season

To gain more insight into online con­sumer shop­ping behav­ior, Adobe sur­veyed 1,200 peo­ple who plan to Christ­mas shop online in the UK, Ger­many and France (400 shop­pers in each coun­try) as part of the Adobe 2013 Hol­i­day Retail Sur­vey. And … Read more

The results are in: Adobe 2013 Mobile Consumer Survey

Have you ever spot­ted a great mobile ad and clicked through, only to be direct­ed to a desk­top web­site? Con­sumers have, and noth­ing is more annoy­ing than 2pt font on an already small screen. So we asked more than 3,000 … Read more

Using Net Promoter Score to help improve customer experience

Com­pa­nies are con­tin­u­al­ly look­ing for ways to improve the cus­tomer expe­ri­ence they pro­vide and to put their cus­tomers at the heart of every­thing they do. A pop­u­lar strat­e­gy to help achieve this is to lis­ten to the Voice of the … Read more

Targeting and optimisation increases conversion and we have the proof

We asked more than 1,800 dig­i­tal mar­keters about their tar­get­ing and opti­mi­sa­tion strat­e­gy and how it impacts their results. Where mar­keters were using tar­get­ed con­tent they saw an increase in con­ver­sion, but we also found out that 87% of mar­keters … Read more