Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

transparency

Connect

The 2019 Digital Trends Report: Data Control Becomes Serious Business

Near­ly 13,000 respon­dents par­tic­i­pat­ed in our Dig­i­tal Trends 2019 sur­vey, and one pri­or­i­ty stood out for them above all else – to han­dle data in a more uni­fied and trans­par­ent way so they can con­tin­ue improv­ing the cus­tomer expe­ri­ence.

Customer Experience

AI has finally come of age, and the race is on

AI has emerged as one of the most trans­for­ma­tion­al tech­nolo­gies that brands are using

Technology

It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem

Advertising

Why Brands Are Pushing for Clean Advertising

Brands are ques­tion­ing where their ads appear—and pro­tect­ing them­selves by reap­prais­ing their indus­try rela­tion­ships

Top Five Questions to Ask to Get Programmatic Right in 2018

Pro­gram­mat­ic adver­tis­ing will be big news in 2018, so ensure you are well posi­tioned to make the strat­e­gy a suc­cess in your organ­i­sa­tion.

Greater Transparency in Programmatic Advertising

Ad serv­ing, tar­get­ing, data, sup­ply-side plat­forms, ad ver­i­fi­ca­tion, brand safe­ty: Today, a wide vari­ety of tech­ni­cal plat­forms are need­ed to ensure pro­gram­mat­ic