Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity



Reisen als digitales Erlebnis: 6 Trends für Digitales Marketing in der Travel Industry

Reisende wollen heute schon im Vor­feld möglichst genau wis­sen, was sie erwartet: 96 Prozent ver­lassen sich bei der Online-Buchung ein­er Reise auf benutzer­gener­ierte Bew­er­tun­gen. Egal ob Städtetrip, Pri­vaturlaub oder Geschäft­sreise: Wir lesen Tex­trezen­sio­nen, schauen uns Fotos an und tauschen uns mit anderen Reisenden aus. Kann schließlich die Reise ohne Umwege direkt auf der gle­ichen Web­seite gebucht wer­den, ist das ein echter Mehrwert.


Personalizing digital experiences for millions of travelers

Heathrow Air­port makes trav­el more enjoy­able by per­son­al­iz­ing dig­i­tal expe­ri­ences for 78 mil­lion annu­al travelers 

Customer Success

Virgin Atlantic: Using Data to Optimise Customer Experience

Vir­gin Atlantic’s data-dri­ven “Voice of the Cus­tomer” dash­boards ensure per­son­alised, end-to-end experiences

Customer Experience

How is Technology Changing the Travel Experience?

Why it’s vital to inject the human ele­ment into dig­i­tal marketing.

Customer Experience

What Happens Behind the Scenes in Digital Marketing?

Do add the WOW fac­tor to CX with great visu­als and design, but back it up with seam­less, tar­get­ed functionality.

Customer Experience

Making an Impact with Video

When’s the best time to catch cus­tomers’ atten­tion with your video?


Making the Most of Social Media Marketing

When brands get tar­get­ing right, cus­tomers have great experiences. 

Digital Marketing

Can customers’ demand for an experience ever go too far?

Sup­port pea­cocks and reserved sun loungers—how far should an expe­ri­ence busi­ness go?

Customer Experience

The Best Data Strategy for the Travel Industry

This is the first in a new series of con­ver­sa­tions between respect­ed blog­gers from a range of fields and experts from Adobe.

Airline Takes Passengers on Physical and Digital Journeys

Click here to read this article.

DER Touristik Personalizes Customer Journeys for Travelers

Click here to read this article.

Virgin Holidays Tailors Travel Communications

Click here to read this article.

Airbus Helps Airline Clients Boost Bookings

Click here to read this article.

Hostels Attract Young, Mobile Travellers

Click here to read this article.