Posts tagged "web content management"

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Dig­i­tal Trends Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, high­lights the key dig­i­tal trends, chal­lenges and oppor­tu­ni­ties that mar­keters need to be aware of dur­ing 2014–covering top­ics rang­ing from cus­tomer expe­ri­ence and mobile to cross-chan­nel mar­ket­ing and email. This report … Read more

The results are in: Adobe 2013 Mobile Consumer Survey

Have you ever spot­ted a great mobile ad and clicked through, only to be direct­ed to a desk­top web­site? Con­sumers have, and noth­ing is more annoy­ing than 2pt font on an already small screen. So we asked more than 3,000 … Read more

Are we nearly there yet? The journey from Content Management to Customer Experience Management

I feel your pain, fel­low mar­keters, for I have just spent a week­end bat­tling hol­i­day traf­fic to get to the beach hear­ing the inevitable ques­tion “Are we near­ly there yet?” from the back of the car every few min­utes. The … Read more

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

We worked with Econ­sul­tan­cy to sur­vey more than 1,000 busi­ness pro­fes­sion­als (includ­ing mar­ket­ing, web devel­op­ment and oth­er busi­ness depart­ments) across the globe on the top­ic of web con­tent man­age­ment (WCM), and found that 27% say man­ag­ing web­sites is hell! Do … Read more