How To use Digital Transformation to Answer Customer Questions

Why a subscription mindset is the future

It’s time to put the transparency back in your ad spend

Technology

Connect

How AI is turning data into value

For customers, creativity and relevance are what count the most
Digital Marketing

Why your data strategy is being held back by walled gardens

Walled gardens are stopping brands from making the most of their data
Analytics

Fresh-Faced Marketing Encourages Loyalty

With a Unified Customer Profile, Douglas is able to bring all CRM data together.
Customer Experience

Three ways marketing automation is making brands more creative

In order to take advantage of new technologies such as AI and automation, brands also need a culture and data management to match
Digital Marketing

How To use Digital Transformation to Answer Customer Questions

Three questions to help you conquer digital transformation
Customer Experience

How to achieve both creativity and relevance in your digital advertising

People still love creative ads, but for online consumers relevance is key
Advertising

Community building — three lessons from the music festival industry

Building a fan base for your brand is like building a community
Customer Experience

Ten Things You Need to Know—29/06/18

News you can use
News

Adobe Completes Acquisition of Magento Commerce

Making every moment personal and ever experience shoppable.
News

Ten Things You Need to Know—15/06/18

Top Picks in Digital News
News

Six Things You Need to Know — 30/05/18

Introducing Adobe Experience League
Digital Marketing

Addressable TV—Six Ways to Address It

Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.
Advertising

AI as a Tool Assistant, Peer and Manager

AI is hard at work in FSI—find out all ways it’s used
Technology

Adobe Named a Leader in 2018 Forrester Wave for Digital Asset Management

DAM brings order to the chaos among creative, marketing, business, and technology teams
Customer Experience