Jamie Brighton
How AI is turning data into value
For customers, creativity and relevance are what count the most
Jan Borgwardt
Why your data strategy is being held back by walled gardens
Walled gardens are stopping brands from making the most of their data
Stephanie Krausse
Fresh-Faced Marketing Encourages Loyalty
With a Unified Customer Profile, Douglas is able to bring all CRM data together.
Julian A. Kramer
Three ways marketing automation is making brands more creative
In order to take advantage of new technologies such as AI and automation, brands also need a culture and data management to match
John Watton
How To use Digital Transformation to Answer Customer Questions
Three questions to help you conquer digital transformation
Phil Duffield
How to achieve both creativity and relevance in your digital advertising
People still love creative ads, but for online consumers relevance is key
Jamie Brighton
Community building — three lessons from the music festival industry
Building a fan base for your brand is like building a community
Brad Rencher
Adobe Completes Acquisition of Magento Commerce
Making every moment personal and ever experience shoppable.
Daniel Britcher
Addressable TV—Six Ways to Address It
Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.
Sarah Pennells
AI as a Tool Assistant, Peer and Manager
AI is hard at work in FSI—find out all ways it’s used
Elliot Sedegah
Adobe Named a Leader in 2018 Forrester Wave for Digital Asset Management
DAM brings order to the chaos among creative, marketing, business, and technology teams