For customers, creativity and relevance are what count the most
Walled gardens are stopping brands from making the most of their data
With a Unified Customer Profile, Douglas is able to bring all CRM data together.
In order to take advantage of new technologies such as AI and automation, brands also need a culture and data management to match
Three questions to help you conquer digital transformation
People still love creative ads, but for online consumers relevance is key
Building a fan base for your brand is like building a community
Making every moment personal and ever experience shoppable.
Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.
AI is hard at work in FSI—find out all ways it’s used
DAM brings order to the chaos among creative, marketing, business, and technology teams