Axel Schaefer
The Three Biggest Customer Intelligence Barriers Holding Back Brands
As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are hold...
Digital Europe
Adobe Analytics Cloud Now Powers Deeper Insights into Customer Engagement
At Adobe Summit, Adobe debuted new innovations in its Analytics Cloud to give data scientists and business analysts a way to map custom...
Bridget Perry
Why brands must dig deep into their data for greater personalisation
Learn why GDPR was a turning point for brands with data hoarding and ineffective personalisation.
Jan Borgwardt
How to get more value from your Data Management Platform
A DMP is a powerful tool for your business, but only if you apply it in the right way.
Jamie Brighton
How AI is turning data into value
For customers, creativity and relevance are what count the most
Maria Mihajlovic
Using Customer Insights for the Greatest Impact
Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys.
Digital Europe
Data—Handle with Care!
Data, and how to handle it, is the next big challenge for experience businesses.
Digital Europe
Dishing out Great Food and Exceptional Experiences
Enhancing customer experience through data.
Axel Schaefer
The Best Data Strategy for the Travel Industry
This is the first in a new series of conversations between respected bloggers from a range of fields and experts from Adobe.
Axel Schaefer
How You Teach Your Data to Tell Its Story – More Relevant Than Ever!
Click here to read this article.
Simon Morris
Taking Your Company to the Next Level with Data-Driven Marketing
Click here to read this article.