Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity



How James Villas brings the personal touch back to booking holidays

For James Vil­la Hol­i­days, appear­ing at exact­ly the right time, in the right places and with the right con­tent is their num­ber one goal.

How to Master Your Analytics

When it comes to ana­lyt­ics, it becomes incred­i­bly clear that there are a hand­ful of fea­tures and tech­niques that set the lead­ers apart from every­one else. We want­ed to share some of our tips for using Adobe Ana­lyt­ics to estab­lish a data-dri­ven culture.


The Three Biggest Customer Intelligence Barriers Holding Back Brands

As part of Adobe’s Expe­ri­ence Fes­ti­val event, Axel Schae­fer dis­cussed cus­tomer intel­li­gence, and the rea­sons why some brands are hold­ing them­selves back from ful­ly lever­ag­ing the pow­er of analytics.

Customer Experience

Adobe Analytics Cloud Now Powers Deeper Insights into Customer Engagement

At Adobe Sum­mit, Adobe debuted new inno­va­tions in its Ana­lyt­ics Cloud to give data sci­en­tists and busi­ness ana­lysts a way to map cus­tomer jour­neys more accu­rate­ly than ever before. 


Why brands must dig deep into their data for greater personalisation

Learn why GDPR was a turn­ing point for brands with data hoard­ing and inef­fec­tive personalisation.


How to get more value from your Data Management Platform

A DMP is a pow­er­ful tool for your busi­ness, but only if you apply it in the right way.


How AI is turning data into value

For cus­tomers, cre­ativ­i­ty and rel­e­vance are what count the most

Digital Marketing

Using Customer Insights for the Greatest Impact

Bupa UK uses Adobe Expe­ri­ence Cloud to enhance expe­ri­ences through a data-dri­ven under­stand­ing of cus­tomer journeys.


Data—Handle with Care!

Data, and how to han­dle it, is the next big chal­lenge for expe­ri­ence businesses. 


Dishing out Great Food and Exceptional Experiences

Enhanc­ing cus­tomer expe­ri­ence through data.

Customer Success

The Best Data Strategy for the Travel Industry

This is the first in a new series of con­ver­sa­tions between respect­ed blog­gers from a range of fields and experts from Adobe.

Pushing the Limits of Data: The Data-Driven Marketing Track at Adobe Summit

Click here to read this article.

The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences

Click here to read this article.

How You Teach Your Data to Tell Its Story – More Relevant Than Ever!

Click here to read this article.