Data has become the driving force behind effective marketing. In today’s fast-changing marketplace, data shapes the decisions that make or break brands, and drives the most critical actions in every campaign. The good news is that with advanced analytics, data … Read more
Posts in Category "Web Analytics"
The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences
The financial services landscape is increasingly being defined by banks’ attempts to harness new technologies, as well as compete with new financial technology companies. At the same time, it’s being sculpted by changing customer behaviour, whilst also filled with uncertainty … Read more
How You Teach Your Data to Tell Its Story – More Relevant Than Ever!
Adobe Summit in London has just closed its doors – but there have been some highlights that deserve to be shared also with those that could not attend in person. One of these definitely was the session about data storytelling. … Read more
Analytics is a commodity – long live analytics! What to expect from Adobe Summit EMEA 2016
Digital marketing measurement has moved well beyond the “Hey, I am doing web analytics” stage. Visitors are switching between channels as they please and mobile and video have become the most challenging aspects of analytics today. Beyond the sheer measurement, … Read more
Taking Your Company to the Next Level with Data-Driven Marketing
If you’ve had a chance to check out some of the exclusive content on CMO.com over the past couple of weeks, you know that data-driven marketing has been a hot topic on many marketers’ minds. With more technology at their … Read more
How Do You Evaluate and Measure the Value of your Digital Content
Remember when you could just look at your website visitor counter and know if your marketing campaigns were successful? Well, those days are long gone and today, evaluating the success of your digital content choices is a much more complicated … Read more
Does too much data kill data?
Today’s article is a response to the recent publication in the French magazine “L’Usine Digitale” of the interview of the leader of one of the most important retail chains in France, about his vision of digital. Asked about the need … Read more
Audience Data: Three Rules you Need to Know
Data control is a hot topic this year with publishers continually updating their policies in order to better protect their number one asset – audience data. As the volume of restrictions around the use of audience data increases, marketers are … Read more
Data Management Platform: Issues & Recommendations
Today, the DMP (Data Management Platform) is everywhere, from the projects of marketing boards to the columns of the specialist press, including the service offerings of agencies. In a world where data is gold, the DMP presents a critical challenge, … Read more
The Telco industry: how real time data is the future
A predicted 44 zettabytes (44 trillion gigabytes) of data will be produced in 2020, compared to 4.4 zettabytes in 2013. With most of this passing through or via a Telco operator, we find the industry at an inflection point. With … Read more