Analytics

For James Vil­la Hol­i­days, appear­ing at exact­ly the right time, in the right places and with the right con­tent is their num­ber one goal.

When it comes to ana­lyt­ics, it becomes incred­i­bly clear that there are a hand­ful of fea­tures and tech­niques that set the lead­ers apart from every­one else. We want­ed to share some of our tips for using Adobe Ana­lyt­ics to estab­lish a data-dri­ven culture.

As part of Adobe’s Expe­ri­ence Fes­ti­val event, Axel Schae­fer dis­cussed cus­tomer intel­li­gence, and the rea­sons why some brands are hold­ing them­selves back from ful­ly lever­ag­ing the pow­er of analytics.

At Adobe Sum­mit, Adobe debuted new inno­va­tions in its Ana­lyt­ics Cloud to give data sci­en­tists and busi­ness ana­lysts a way to map cus­tomer jour­neys more accu­rate­ly than ever before. 

Learn why GDPR was a turn­ing point for brands with data hoard­ing and inef­fec­tive personalisation.

A DMP is a pow­er­ful tool for your busi­ness, but only if you apply it in the right way.

For cus­tomers, cre­ativ­i­ty and rel­e­vance are what count the most

Bupa UK uses Adobe Expe­ri­ence Cloud to enhance expe­ri­ences through a data-dri­ven under­stand­ing of cus­tomer journeys.

Data, and how to han­dle it, is the next big chal­lenge for expe­ri­ence businesses. 

Enhanc­ing cus­tomer expe­ri­ence through data.

This is the first in a new series of con­ver­sa­tions between respect­ed blog­gers from a range of fields and experts from Adobe.

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