Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Analytics

Connect

Why brands must dig deep into their data for greater personalisation

Learn why GDPR was a turning point for brands with data hoarding and ineffective personalisation.
Analytics

How to get more value from your Data Management Platform

A DMP is a powerful tool for your business, but only if you apply it in the right way.
Analytics

How AI is turning data into value

For customers, creativity and relevance are what count the most
Digital Marketing

Using Customer Insights for the Greatest Impact

Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys.
Analytics

Data—Handle with Care!

Data, and how to handle it, is the next big challenge for experience businesses.
Analytics

Dishing out Great Food and Exceptional Experiences

Enhancing customer experience through data.
Customer Success

The Best Data Strategy for the Travel Industry

This is the first in a new series of conversations between respected bloggers from a range of fields and experts from Adobe.

Pushing the Limits of Data: The Data-Driven Marketing Track at Adobe Summit

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The Evolving Financial Services Landscape: Delivering Data-Driven Customer Experiences

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How You Teach Your Data to Tell Its Story – More Relevant Than Ever!

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Analytics is a commodity – long live analytics! What to expect from Adobe Summit EMEA 2016

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Taking Your Company to the Next Level with Data-Driven Marketing

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How Do You Evaluate and Measure the Value of your Digital Content

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Does too much data kill data?

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