For James Villa Holidays, appearing at exactly the right time, in the right places and with the right content is their number one goal.
When it comes to analytics, it becomes incredibly clear that there are a handful of features and techniques that set the leaders apart from everyone else. We wanted to share some of our tips for using Adobe Analytics to establish a data-driven culture.
As part of Adobe’s Experience Festival event, Axel Schaefer discussed customer intelligence, and the reasons why some brands are holding themselves back from fully leveraging the power of analytics.
At Adobe Summit, Adobe debuted new innovations in its Analytics Cloud to give data scientists and business analysts a way to map customer journeys more accurately than ever before.
Learn why GDPR was a turning point for brands with data hoarding and ineffective personalisation.
A DMP is a powerful tool for your business, but only if you apply it in the right way.
For customers, creativity and relevance are what count the most
Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys.
Data, and how to handle it, is the next big challenge for experience businesses.
Enhancing customer experience through data.