Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make their brand advertising go that extra mile and deliver concrete ROI. We showed how data can help improve SEM (search engine management) through web analytics data, define and manage audience segments to improve display targeting, and how to use CRM data to find the right audiences on Facebook and Twitter.
After the session was over we managed to grab a brief word with Jonathan Beeston. Watch the video for exclusive footage of Jonathan’s key take-outs:
If you want to take a look at how Adobe Media Optimizer is working in practice, check out this example from Mt Washington College. The college wanted to increase student enrollment through a very targeted social media campaign on Twitter. Working closely with Adobe and using Adobe Media Optimizer for social (part of Adobe Marketing Cloud), conversions from promoted Tweets jumped 101, Twitter followers tripled, and the cost per lead was cut in half.
So marketers, use what you’ve got (data) to make your digital advertising work better.