Posts in Category "Web Experience"

Customer Connections for Lasting Loyalty: The Customer Experience Track at Adobe Summit

The dig­i­tal rev­o­lu­tion has over­turned decades of con­ven­tion­al mar­ket­ing wis­dom. Today’s con­sumers have access to infi­nite choic­es in con­tent. They’re con­nect­ed to an explo­sion of devices, and they demand seam­less expe­ri­ences with the brands they use. To meet these dig­i­tal … Read more

Nordic Companies Need to Understand That “Experience Is the New Product”

Many big Nordic com­pa­nies could per­form much more strong­ly if they focused on expe­ri­ence above all else – includ­ing the prod­uct itself. Read more

Digital Experience Management Track at Adobe Summit EMEA 2016

Dig­i­tal mar­ket­ing has moved well beyond the “Hey, I have a web­site” stage. Con­sumers are now con­nect­ed on a vari­ety of devices through an ever-grow­ing num­ber of chan­nels. Their expec­ta­tions evolve as new options open up for them; now the … Read more

Announcing our first annual WhichTestWon Adobe Target Awards for EMEA

Are you good at guess­ing which expe­ri­ences are going to win when you run a test on your web­site or mobile app? Do you run great tests for your com­pa­ny using Adobe Tar­get? If so then we’ve got a great … Read more

Reinventing the Customer Experience

Con­sumers of the cur­rent dig­i­tal age are more con­nect­ed than ever before. With the lines con­sis­tent­ly blurred between the dig­i­tal and the phys­i­cal worlds, con­sumers dif­fer­en­ti­ate less between the web, mobile or in-store expe­ri­ences. In fact, the aver­age con­sumer comes … Read more

The New Era of Marketing Magic

Our world is one where the con­sumer reigns supreme. Equipped with the pow­er to know vir­tu­al­ly any­thing about prod­ucts and com­pa­nies, con­sumers make snap deci­sions about which com­pa­nies do and do not deserve their trust. Mar­keters need to move beyond … Read more

Content: 2 major issues for brands

Today, two ele­ments are cru­cial when com­pa­nies are work­ing on their dig­i­tal strat­e­gy: con­tent and data. From the con­sumer and inter­net user’s point of view, it is undoubt­ed­ly the con­tent that is the most impor­tant, both its cre­ation and any­thing … Read more

Content on mobile — not animated print on mobile

I have been a MAX attendee at two occa­sions — in 2012 and in 2015. And boy, are things look­ing dif­fer­ent after just three short years. What I am talk­ing about is the Adobe DPS-plat­­form, which this sum­mer not only … Read more

What are the benefits of a Digital Asset Management tool?

In today’s arti­cle, I want to dis­cuss the ben­e­fits of using a Dig­i­tal Asset Man­age­ment tool (DAM), fol­low­ing the pub­li­ca­tion of the IDC study « Prov­ing the Val­ue of Dig­i­tal Asset Man­age­ment », last June. Often con­sid­ered as a buzz-gen­er­at­ing trend late­ly, … Read more

EMEA Optimisation Webinar Series

This year we’ve start­ed run­ning a series of webi­na­rs focused on dig­i­tal opti­mi­sa­tion, and I’ve decid­ed to use the Dig­i­tal Europe blog as a home for the record­ings of these ses­sions. Each time we host a new one I’ll add … Read more