Whatever your customers are experiencing—2014 is the year to improve it

Most of us can count on one hand the amount of times inter­act­ing with a brand has been tru­ly delight­ful. Why are these expe­ri­ences so surprising—so few and far between?

Well it’s no mys­tery this needs to change. In fact, improv­ing cus­tomer expe­ri­ence is the mantra for mar­keters in 2014, accord­ing to the Adobe & Econsultancy’s Quar­ter­ly Dig­i­tal Intel­li­gence Brief­ing, “Dig­i­tal Trends 2014”.

I recent­ly gave a sneak peek at the meat inside this report—how are you trend­ing with the 2,500 mar­ket­ing pro­fes­sion­als that weighed in?

Check out this video for even more insights on how 2014 can be your year for cre­at­ing out­stand­ing cus­tomer experiences—via an evo­lu­tion of mobile, mar­ket­ing skills and tech­nol­o­gy, and cre­ative con­tent mar­ket­ing.

Here’s to your suc­cess.

@mrzablan

 

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