Analytics as an industry is the backbone of marketing analysis that allows marketers to make critical data-driven decisions. The analytics space continues to grow and evolve as e-commerce continues to explode. Last fall, Adobe Analytics released major innovations to significantly enhance marketers’ and data analysts’ abilities to rapidly identify and take action on critical insights for their business. Predictive anomaly detection, enhanced mobile app measurement, real-time data visualizations and robust video metrics, among other significant upgrades, further extend the value Adobe Analytics brings to the industry.
That’s why we’re honored to see Adobe Analytics recognized by our peers as a leading analytics solution in the market. Adobe Analytics was named “Best Content Analytics Solution” at the 2014 SIIA Content CODiE Awards, which are the only remaining peer-recognized program representing the industry’s best products, technologies, and services in more than 80 content, education and software categories. We are excited and grateful to add this award to our list of industry accomplishments and accolades for Adobe Analytics.
Congratulations to our stellar team and to all of our fellow Content CODiE Award finalists and winners. Also, a special shout-out to our Adobe Experience Manager team who won the award for “Best Web Content Management Platform” and to our Adobe Primetime team for winning “Best Video Platform for Media and Publishers.”
Look for more exciting innovations from Adobe Analytics in 2014.