It’s that time of the year again when we search for the top tips from our Adobe Analytics users. If you’ve attended Adobe Summit in the past five years, you might have witnessed this fun, fast-paced and informative breakout session. Is 2016 the year you decide to climb up on stage to share your own special tips and tricks? If you’re chosen as one of the presenters for this popular breakout session, you’ll receive a free pass ($1,895 value) to this year’s Adobe Summit (March 20-24) in Las Vegas, the opportunity to win cool prizes (last year’s top prize was a Microsoft Surface Pro 3!), and not to mention bragging rights.
In order to be considered for the Analytics Idol panel, you just have to submit your two best tips using the following online form. To give you a little more context for what kinds of tips we’re looking for, I’ll share what each panelist presented at last year’s Analytics Idol session.
Nef Araia (Condé Nast) – 2015 Winner
- Shared a way of classifying content into more generic content categories to see both detailed and aggregate views of ontologically-based topics
- Showed how different user flows could be measured to determine optimal paths involving various page content assets
David Bressler (Universal Orlando Resort)
- Introduced a methodology for determining which pages should be tested
- Shared how his company has built an automated classification system for campaign tracking codes
Jesse Brimhall (1-800 Contacts)
- Showed how to use the segmentation capabilities in Ad Hoc Analysis to do deeper conversion funnel analysis
- Shared how segments created in Ad Hoc Analysis could be used to evaluate the performance of different test variations
Joe Christopher (Blast AM)
- Walked through how to measure onsite banner clicks, impressions, and CTAs
- Showed how you can visualize metric changes in Tableau
Sarah Owen (Sprint)
- Demonstrated different ways to analyze how much page content was being scrolled or viewed
- Shared how her company uses a “magical prop” for technical debugging purposes
Hopefully, these tips spark some potential ideas that you could submit. Essentially, we’re looking for tips that would help your peers in digital analytics to uncover new and deeper insights or perform their daily tasks more efficiently or effectively. Ultimately, your judges will be the session attendees in the audience as they will be given the opportunity to vote for their favorite tips. If you’re debating whether your ideas pass muster, please submit them as you may underestimate how valuable they would be to others (they don’t have to be overly complicated or technical to be well received).
Initially, we’ll be screening your tips by how innovative, practical, and valuable they are as well as how broadly they could be used by analysts at other companies in different industries. We’ll have up to five panelists so you will have more than one opportunity to win a seat on the stage for this Adobe Analytics session. Participating in this session will be a great opportunity to come to Adobe Summit if you haven’t in the past, establish your personal brand within the industry, and share your expertise with grateful peers.
All submissions need to be received by Friday, Jan. 29, and we’ll reach out to all of the applicants the following week with next steps.
Go to the Analytics Idol Application Form.