One of the ways we’re realizing the vision of full-cycle content creation and optimization is by integrating Digital Marketing Suite across other Adobe technologies. As media & business publishers increasingly look to produce high-impact, interactive publications on tablet devices, for example, they use the integration of Digital Marketing Suite with Adobe Digital Publishing Suite to not only distribute their publications to tablets – but also measure and optimize them for greater business impact.
When publishers produce a tablet publication with Digital Publishing Suite, the app comes preconfigured to measure how readers are interacting with the content – without any manual tagging required. For customers with a SiteCatalyst account, Digital Publishing Suite enables specific digital publishing report suites that help identify editorial themes and interactivity types that demonstrably resonate with an audience, as well as determine the most engaging ad formats and placements.
We’ve outlined more about the specific report types available through this integration in a new whitepaper. Download the Digital Publishing Suite, Analytics Service whitepaper (PDF, 952KB) to learn more about the integration between the two solutions, as well as the specific metrics available for tablet publication optimization.