Besides being the network that broadcast the most-watched television event in history, FOX Sports also helped connect NFL football fans to the 2014 Super Bowl with the FOX Sports GO mobile app. It allows fans to stream video from all of the FOX Sports channels, so they’ll always be a part of the big games.
“People are busy and sports events are best experienced live and in the moment. FOX Sports GO is a sports fans’ best friend, providing live FOX Sports events on the best screen available,” says Clark Pierce, senior vice president, Mobile and Advanced Platforms at FOX Sports. “Fans are becoming more and more comfortable watching live events on the go. We can’t afford to let down our viewers or our sponsors.”
With Adobe Analytics in Adobe Marketing Cloud, FOX Sports was also able to connect advertisers with fans. Using real-time video analytics, FOX Sports accurately measured concurrent streaming use and ad impressions, helping sponsors reach their business goals.
Read the entire success story here.