How would you like to win a free pass to this year’s Adobe Summit (March 9-13) in Salt Lake City? How about competing for cool prizes and bragging rights amongst your analytics peers? If you were at last year’s Adobe Summit, you might have caught the Analytics Idol session, which was the most popular breakout session at the digital marketing conference. Last year, we introduced a new, interactive “American Idol” format where audience members could vote for the analytics expert who shared the best tips during the breakout session.
As we prepare for this year’s Summit breakout sessions, we’re excited to discover this year’s Analytics Idol. We’re searching for innovative ideas that would help other analysts to improve their data collection or discover new business insights. We’re looking for tips that would help digital analysts to be more efficient and effective in their roles.
All you need to do is submit a short description of your two best tips through the link to the online form below. If you’re debating whether your ideas would be impressive enough, please submit them as you may underestimate how valuable they would be to others (they don’t have to be complicated or technical to be good).
We’ll be judging your tips by how innovative, practical, and valuable they are as well as how broadly they could be used by analysts at other companies in different industries. We’ll have up to five panelists so you will have more than one opportunity to win a seat on the stage for this valuable session. Participating in this session will be a great opportunity to come to Summit if you haven’t in the past, establish your personal brand within the industry, and share your expertise with grateful peers.
All submissions need to be received by Sunday, February 1.
Last year, we had five panelists in the Analytics Idol session, and they each presented two tips. After a close vote by the audience, Rachelle Maisner (Digitas) won the title of the first Analytics Idol and earned a MacBook Air for her efforts. Each of the four runner-ups—Thomas Jankowski (Flight Network), Andy Nelson (REI), Jennifer Yacenda (Starwood Hotels), and Jessica Zorn (Razorfish)—won an iPad Air for their contributions. If you like to see what tips were presented, you can watch the entire session on Adobe TV.
Since 2011, I’ve had the opportunity to lead this popular breakout sessions at our Adobe Summit (both in SLC and UK). The session has had various names over the years—analytics all-stars, analytics action heroes, and analytics rockstars—but the formula for the session has been the same: we get a panel of smart, seasoned practitioners to share their analytics tips or tricks in a rapid-fire manner.
When we originally introduced the session, the panel members decided they wanted to pack in as many tips as possible. The goal was to provide the audience members with something they could take back to their office the following week and put into practice. It isn’t a typical panel format where a moderator asks the panelists a random set of questions.
We discuss and handpick the tips beforehand and then prepare supporting slides to explain each tip (to accommodate visual learners). In order to cover as much material as possible in the one hour slot (45 minutes in UK), we limit each tip to about 3-5 minutes. Overall, the feedback has been favorable for this format, and the session has been highly ranked each year.
Primarily, we’re looking for interesting product-related tips for Adobe Analytics (SiteCatalyst, Discover, Report Builder, Mobile Services), but it could include anything related to the digital analyst role’s responsibilities or tasks (analysis, reporting, dashboards, presenting, visualizations, requirements gathering, quality assurance, Excel, implementation, governance, etc.).
If you have any questions, please add a comment or reach out to me on Twitter at @analyticshero. I’m looking forward to seeing your great tips and ideas. Submit your tips today!