Based in London, John Travis is the Vice President of Marketing for Europe, Middle East and Africa (EMEA). In this role, John is responsible for all marketing, campaign, and media strategy and delivery across the region. Previously, Travis spent eight years as Vice President of Brand and Campaign Marketing. Based in San Francisco, California, John was responsible for Adobe's brand marketing worldwide, including brand strategy and identity, campaign strategy, web marketing, advertising, media strategy and events. John serves as a lead evangelist of the Adobe brand, driving innovative strategies and programs with the objective of building customer loyalty, affinity, and demand for Adobe's brand and its diverse portfolio of products and solutions.