Jordan Kretchmer is Senior Director and GM of Livefyre, acquired by Adobe in May 2016. Livefyre is the leading social depth platform that gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Named to Inc’s 35 Under 35 and the San Francisco Business Times 40 Under 40 in 2014, Kretchmer founded the San Francisco-based startup in December 2009, and oversaw its growth to 130 employees and over $67M in venture financing. Before founding Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand re-development for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, having spoken at SXSW Interactive, Social Media World Forum, Adobe Summit, OMMA Social, Digital Hollywood, Social Data Week, Brand Innovators, Digital Publishing Innovation Summit, and the American Magazine Conference. Kretchmer has also been published in Adweek, Fast Company, The Huffington Post, TechCrunch and Mashable, among other publications.