Mark Boothe leads social media for Adobe Marketing Cloud. He has the pleasure of working with an incredible team that drives strategies for channels & communities, social activations (social stunts), paid social, and a social influencer program — which is partially driven by a weekly Twitter Chat (#Adobechat) — Wednesday s at 1 PM PST. Previous to this role, Mark enjoyed multiple roles in Adobe’s Global Marketing Organization, including the following: ran a social media content marketing team, worked with some of Adobe's incredible customers including Starwood Hotels and Resorts, Conde Nast, ESPN, Lenovo and many more on the Customer Reference Team, and contributed on the public relations team. Mark completed his undergraduate work in one of the top public relations programs in the country — at BYU — and completed an MBA from the Huntsman School of Business at Utah State University. Mark now lives in Utah with his wife and children.