/ Matt Scharf / 1 year, 349 days ago
As Senior Manager of Display Media Operations & Analytics at Adobe Systems, Matt is also a customer of the Adobe Marketing Cloud. Matt leverages Audience Manager, Media Optimizer, Adobe Data Workbench, Target, and Adobe Analytics to support Adobe’s customer acquisition marketing programs. He focuses on technology enablement, audience segmentation, analytics, and attribution. Scharf is an outspoken member of the marketing community and a thought leader on the topics of attribution and viewability and a recipient of the ANA Genius Award in 2015 for Pioneering Analytics.
/ Matt Scharf / 2 years, 4 days ago
/ Matt Scharf / 2 years, 189 days ago
/ Matt Scharf / 2 years, 235 days ago