Digital experiences change the way we think, interact, entertain, work, and relate to the world around us. Never before have the stakes been higher, requiring that marketers provide compelling and engaging experiences throughout every customer journey. While this is a challenge, marketers are turning to Adobe for the expertise and capabilities needed to deliver integrated experiences across all channels.
This is why we are both proud and humbled that, for the fourth consecutive year, Adobe has been recognized as a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management report. Adobe Campaign — the solution within Adobe Marketing Cloud that allows marketers to plan, launch, and measure personalized, contextual, real-time, and engaging cross-channel messages — was a key part of the evaluation.
According to Gartner, the multichannel campaign management (MCCM) market consists of vendors that “orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social, programmatic advertising, call centers and direct mail.” For this report, specifically, Gartner took a hard look at the current offering, strategy, and market presence of 22 of the most significant solutions in today’s market.
How Adobe Is Working to Maintain Its Leadership Designation
Here at Adobe, we continue to evolve our MCCM capabilities to include a single, accessible customer profile; real-time interaction management; predictive analytics that help marketers understand and anticipate customer behavior; and new and emerging marketing channels such as messaging apps.
Additionally, Adobe Campaign continues to expand and integrate into Adobe Experience Cloud to help marketers manage the customer journey, including activating customers and identifying real-time triggers with Adobe Analytics Cloud and creating contextually relevant, personalized email marketing and digital assets with Adobe Marketing Cloud.
We understand that being a leader comes with the responsibility to continue innovating and delighting our customers. While we are, again, honored to be recognized as a Leader, our mission to provide marketers with best-in-class marketing solutions never stops and will continue to be supported by a vision and strategy that allows organizations to evolve their marketing strategies to better manage their customer journeys.
If you want to learn more about how Gartner evaluates Adobe, take a look at the full report.
Gartner Magic Quadrant for Multichannel Campaign Management, Adam Sarner, Mike McGuire, 11 April 2017.
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.