Blog Post:

As one of the biggest companies in sports and entertainment, Anschutz Entertainment Group (AEG) stays engaged by regularly communicating with its teams’ fans, including the L.A. Kings and the L.A. Galaxy. Using Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud, AEG captures and measures customer information, and then uses it to provide targeted content such as personalized URLs and personalized video to fans.

“With Adobe Analytics, we are able to track all of our online, our mobile application, our website stats to really see the type of content our fans are browsing, see they’re interacting with our product so that we can use that data to provide better strategies for our team,” said Aaron LeValley, vice president, digital strategy & analytics, AEG Sports. http://adobe.ly/1uOcuLD

Author: Date Created:December 12, 2014 Date Published: Headline:Connecting Fans to Their Favorite Teams Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2014/12/492023445-e1418265251328.jpg

As one of the biggest companies in sports and entertainment, Anschutz Entertainment Group (AEG) stays engaged by regularly communicating with its teams’ fans, including the L.A. Kings and the L.A. Galaxy. Using Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud, AEG captures and measures customer information, and then uses it to provide targeted content such as personalized URLs and personalized video to fans.

“With Adobe Analytics, we are able to track all of our online, our mobile application, our website stats to really see the type of content our fans are browsing, see they’re interacting with our product so that we can use that data to provide better strategies for our team,” said Aaron LeValley, vice president, digital strategy & analytics, AEG Sports. http://adobe.ly/1uOcuLD