JustAnswer specializes in quickly connecting people with questions to experts with answers. To keep its customers engaged, JustAnswer has made one-to-one communication the centerpiece of its marketing strategy. By consolidating campaign management and communications onto Adobe Campaign in Adobe Marketing Cloud, the company enables real-time analytics and personalized communications from a single platform.
“Our biggest goal is to generate more timely and personalized one-to-one interactions with our customers. Adobe Campaign enables us to do all of that, and do it more efficiently and effectively,” says Kara Douglas, head of email marketing at JustAnswer.
Implementing Adobe Campaign has helped JustAnswer increase year-over-year revenues from existing customers by 110 percent. At the same time, the company has been able to cut its email database in half by focusing on its most valuable customers. http://adobe.ly/1iueN2z