Blog Post:We recently published an informative white paper called "Reaching the 'We' Generation: Philanthropy and Cause Marketing for Social Good." In it, we discuss everything from the various challenges foundations and non-profits face when it comes to scale and reach, to ways brands can connect with foundations while reaching a highly engaged and active demographic of people who are passionate about causes and willing to contribute their voices and open their checkbooks. New Media Minute host Daisy Whitney made a great video in which she shares her takeaways from the white paper with viewers. Check it out, and don't forget to download our white paper! Author: Date Created:January 11, 2011 Date Published: Headline:5 Best Practices for Brands Partnering with Charities (Daisy Whitney's New Media Minute) Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/no-image/no-image.jpg

We recently published an informative white paper called “Reaching the ‘We’ Generation: Philanthropy and Cause Marketing for Social Good.” In it, we discuss everything from the various challenges foundations and non-profits face when it comes to scale and reach, to ways brands can connect with foundations while reaching a highly engaged and active demographic of people who are passionate about causes and willing to contribute their voices and open their checkbooks.

New Media Minute host Daisy Whitney made a great video in which she shares her takeaways from the white paper with viewers. Check it out, and don’t forget to download our white paper!