We recently published an informative white paper called “Reaching the ‘We’ Generation: Philanthropy and Cause Marketing for Social Good.” In it, we discuss everything from the various challenges foundations and non-profits face when it comes to scale and reach, to ways brands can connect with foundations while reaching a highly engaged and active demographic of people who are passionate about causes and willing to contribute their voices and open their checkbooks.
New Media Minute host Daisy Whitney made a great video in which she shares her takeaways from the white paper with viewers. Check it out, and don’t forget to download our white paper!