We recently announced exciting news on our Digital Media blog: Adobe Pass, Adobe’s TV Everywhere solution, will be bestowed an Emmy Engineering Plaque by The Academy of Television Arts & Sciences October 24. This is an industry-wide recognition for outstanding engineering achievements for emerging technologies and Adobe is the only recipient this year.
TV Everywhere has become a ubiquitous, nebulous statement. What does that really mean? I can tell you what it means to us. TV Everywhere is about bringing a stellar TV experience to you, the viewer, anywhere, on any device, and at any time. It’s about extending TV content to all major platforms and device types – from smartphones and tablets, to game consoles, set-top boxes and desktops.
Adobe Pass has been immensely successful. Our unique role in the industry makes us a trusted technology partner with programmers and operators. Our technology is platform agnostic and offers partners the broadest reach and consistent workflows. More importantly, we are not in the content business, which allows us to focus our work on the viewer and the best possible content experience.
This approach is the simple formula we followed when enabling more than 45 amazing apps and sites with 25 of the top programmers, including CNN and NBC Sports and the 2012 London Games. We gave people everything they love about the Olympics – the victory, the defeat, the hope and all of the excitement RIGHT AT THEIR FINGERTIPS. We watched on our tablets, on our smartphones and on our PCs. We all won, as we all got what we wanted when we wanted it.
Adobe Pass has become the standard in the industry, because it’s effective and easy to use. Let’s not forget these basic principles. We’re making publishers’ content available everywhere and seamlessly, and we are enabling them to better monetize their content. Adobe Pass is a component of Project Primetime, a new initiative that provides programmers and operatorswith the ability to deliver protected, high-quality videos on any desktop or device giving customers access to content they already paid for; insert ads seamlessly and dynamically; and report insights across ads and content to clearly determine what’s working and what isn’t – true ROI for publishers.
The best part of winning an Emmy Engineering Plaque and creating a sought after video platform – this is only the beginning. We are at the center of an exciting industry transformation and are just getting started. Big congratulations to the Adobe teams that are making this a reality!