Today at Adobe Summit, our annual digital marketing conference in Europe, we announced a strategic partnership with Microsoft Corporation. The partnership includes the integration of Adobe Marketing Cloud with Microsoft’s Dynamics CRM, and will allow brands to deliver experiences taking all customer engagements into account – from reach and acquisition to retention and loyalty.
In addition, the integration lets marketers:
- Align sales and marketing activities by tightly integrating audiences and their behaviors.
- Find high-value audience segments and provide them with real-time offers.
- Combine web behavior data with order history, return history, loyalty status and call center history to deliver the right content at the right time.
Our partnership will redefine how enterprises mange their marketing, sales and services to better engage with customers.
You can read the full press release here.
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