Welcome to Awards Season. The nominations are in for the Golden Globes, and they are imminent for The Academy Awards. Here at Adobe, we’re celebrating a winning streak from the major analysts for Adobe Marketing Cloud.
Gartner released their second Magic Quadrant for Digital Marketing Hubs this week and Adobe continues to be a leader. To get here, we had to pull ahead of some of the biggest, most successful software companies in the world. These aren’t lifetime achievement awards—this is the award for best digital marketing hub.
Gartner defines a Digital Marketing Hub like this:
A digital marketing hub provides marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically. It typically includes a bundle of native marketing applications and capabilities, but it is extensible through published services with which certified partners can integrate.
When you read the report, you’ll learn Adobe demonstrates leadership across the board. Adobe Marketing Cloud enables you to identify, understand, and engage your customers so you can deliver consistent, continuous experiences that matter. Personalized experiences so seamless and compelling, they feel natural and effortless.
We can help you with each aspect of your digital transformation because we have developed the vision, strategy, and solutions that form the foundation for the experience led business wave. You need a holistic, 360 degree view of your customers. We can do that. You need relevant and targeted creative assets that can be delivered to your customers at the right time, on the right device. We’re on it. You need predictive analytics, campaign orchestration, mobile app engagement and a dozen other ways to attract, engage, and retain choosey and volatile customers. Adobe has you covered.
You have to get this right. The opportunity has never been greater. Adobe Marketing Cloud can help you make this happen.