Day 1 of Adobe Summit is under our belt and the energy is contagious. This is my third Summit and so far, it’s my favorite. From invaluable content, to inspiring stories, to the influx of social buzz, you can feel the passion and excitement within the walls of the Salt Palace and beyond.
So, what went down at Adobe Summit yesterday?
- More than 7,000 people from 44 countries congregated at the Salt Palace to spend the day with some of Digital Marketing’s brightest leaders.
- Brad Rencher kicked off the keynote talking about how “reinvention is a journey” and “marketing has moved beyond what we once imagined it to be.”
- Coca-Cola’s CDO Lorie Buckingham talked to us about creating “liquid and linked experiences.”
- Starwood’s Chris Norton said brands can no longer create good experiences by picking one-off point solutions from different providers. Anyone say, “Marketing Cloud?”
- Brad could have paid Chris for the segue (maybe he did?) and came back on stage to announce two new solutions within the Adobe Marketing Cloud — Adobe Primetime and Adobe Audience Manager.
- Lauren Bush Lauren inspired the crowd with the story of FEED Projects — having provided 87 million meals globally thus far.
- We finished the day with Michael Lewis, author of Moneyball and The Blind Side, who called tech bubbles “frothy” and talked about how data changed baseball for good.
Watch the video to get pumped:
We laughed, we cried, we’re currently enjoying Day 2 (and will post about it tomorrow!).