Adobe today announced that multi-channel advertising technology acquired from Efficient Frontier is now available as part of the Adobe Digital Marketing Suite. Marketers can now unify social, search and display campaigns and create true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. The technology brings the following benefits to digital marketers and advertisers:
- Unified View of Multi-channel Campaigns
- Full Complement of Channels for a Multi-Channel Strategy
- Flexible Attribution Models
- Seamless Workflow from Insight to Action
The technology is available to new and existing Adobe digital marketing customers and will expand with additional functionality as well as integrations with other products within the Digital Marketing Suite.
Read the press release: Adobe Unifies Ad Campaigns across Social, Search, and Display