Adobe is launching the first in a series of events we are calling Think Tank. With Think Tank, we will gather together luminaries working at the cutting edge of technology, marketing and creativity in a variety of disciplines to discuss topics presenting emerging challenges and opportunities for brands and consumers.
The goal of these discussions is to gather influencers in a face-to-face setting to create in-depth discussions that result in points of view that provide perspective on how to address these challenges and opportunities.
Beyond connecting influencers, Think Tank will endeavor to bring the world in on the conversation. Discussions will be broadcast via live stream, and shared in real-time via Twitter. When the event concludes, we will curate all the key thoughts, moments and conversation from the event and will make it available online.
The inaugural session of Think Tank by Adobe will take place Thursday, November 12, 2015 in San Francisco and will focus on the Internet of Things. The following is more information:
Every day, our world is becoming more and more connected. The rapid growth of the Internet of Things (IoT), and particularly the proliferation of personal smart devices, is forever altering the ways in which we interact with objects and each other. It is estimated that 35 billion connected devices will be shipped by 2020, driving $8 trillion in revenue over the next decade. This IoT revolution will reverberate throughout the global economy for generations to come.
How will consumer experiences evolve in this ever-changing marketplace? Leaders at the forefront of technology and communication will gather for our first Think Tank to discuss the IoT, focusing on its transformative impact on design, branding, and marketing. They will share their collective experiences and perspectives, generating a lively debate about the IoT and the future of experience-driven brands.