Blog Post:

Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday. Spend less and you might be missing out on consumer volume.

In my latest Search Engine Land column http://searchengineland.com/data-shows-retailers-need-to-pace-spend-to-maximize-black-friday-performance-99596, I provide some useful tips for retailers to help plan for this year’s holiday season.

Dr. Sid Shah

 

Author: Date Created:November 4, 2011 Date Published: Headline:Attention Retailers: Pace Yourself for Black Friday/Cyber Monday Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/no-image/no-image.jpg

Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday. Spend less and you might be missing out on consumer volume.

In my latest Search Engine Land column http://searchengineland.com/data-shows-retailers-need-to-pace-spend-to-maximize-black-friday-performance-99596, I provide some useful tips for retailers to help plan for this year’s holiday season.

Dr. Sid Shah