The generation who doesn’t trust marketing has just arrived on your marketing team. And they could care less about your media plan. Where the establishment sees messages, they see experiences. From the outside, this generation is driving marketing’s move beyond marketing, and the seamless, physical-meets-digital experience coming to mobile devices. From the inside, these new leaders are the catalysts to breaking down silos, and can help you focus more on what you should do, and less on what you should say.
Check out the infographic below to see some of the results from a recent Adobe study on Millennial Marketers. Join Pam Moore of Marketing Nutz and social media experts Chad Warren and Lauren Friedman for the #GetRealChat on Twitter, March 10 from 3-4 pm MT.