In my first blog I discussed the importance of paying attention to customer inaction. When customers fail to take action, marketers should take heed. But how can you turn inaction into action? This question is not new. Patricio Robles discusses this question in an October 2010 post, and the ideas are still relevant today.
Robles’ final tip to marketers is this: “Know your customer.” The author recognizes that you won’t be able to convert every consumer into a customer. By knowing your target demographic, however, you can more efficiently market your products to the people who want to see them.
Take notice of the groups of people that consistently fail to take action on your marketing elements. It is most important to focus your attention on the consumers who are most likely to become customers, but it is additionally important to try to win over those consumers who fail to take action. Understanding customer inaction can help make adjustments.