CPCs moved upwards in finance by 1.4% MoM, but were down by 1.8% and 2.1% in automotive and retail categories respectively. On a YoY basis, finance CPCs continued to be up more than 20%. However, the automotive and retail sectors are seeing a -6.8% and -6.1% decline.
Spoiler alert: Stay tuned for the Digital Marketing Performance Report we’re issuing tomorrow, which contains even more valuable information on CPCs and some very rich Facebook data!
Dr Siddharth Shah
Sr. Director, Business Analytics