I’ve got good news, and I’ve got bad news.
The good news is we’re in the early stages of digital transformation, and there’s still time to develop your strategy and position your organization for maximum growth. The last thing you want is to be left behind while your competitors prove their expertise and gain significant advantage.
The bad news is the rapid pace of innovation is showing no signs of slowing down, meaning you’ll likely be continually transforming your digital strategies as new technologies, channels and consumer behaviors continue to force us to adapt. No rest for the weary, right?
Adobe and its Partners are here to help. We’ve created an aggressive training and certification program to address the increased need for skilled digital marketers to keep up with customer trends and demands.
We launched Specialization as a component of our Solution Partner Program in January 2015. In the six months since, twenty-five companies have achieved Specialization, allowing them to promote their organization as being able to deliver innovative Adobe digital marketing solutions in specific geographies.
Adobe Specialized Partners include nine of the top 12 largest global agencies and eight of the 12 largest systems integrators. These industry leaders have proven their proficiency in specific solutions within the Adobe Marketing Cloud platform—ranging from Adobe Experience Manager, Adobe Analytics and Adobe Campaign (with Adobe Media Optimizer and Adobe Target Specialization available soon). These companies were already at least a Business-level Adobe Solution Partner, have achieved a minimum number of sales and technical certifications and are able to demonstrate to Adobe successful customer implementations.
Organizations around the world looking to transform their digital marketing strategies have confidence that these Adobe Specialized Partners have the specific skill set they need to deliver results. Specialization validates the skills they have built throughout their organization as meeting standards for quality and consistency, helping them deliver predictable world-class results for any project. As new, innovative digital marketing strategies continue to transform the way businesses engage with customers, the ability to prove specific solutions expertise helps you differentiate the winners from the laggards in a crowded, highly-competitive marketplace.
The soft launch is over. It was successful. We’ve gathered key learnings and feel comfortable rolling out the opportunity to more of our Partners. Look for additional Adobe Partners to achieve Specialization status for Adobe solutions in the next several months. But don’t get left behind. The digital revolution rolls on.
If you’re an Adobe Solution Partner at the Business level or above, achieving Specialization is the best way to prove your expertise to the marketplace and to Adobe. Start your journey towards capability, capacity and consistent delivery.
Innovation doesn’t wait.