Here at Adobe, this has been a fantastic year for the media and publishing industry. Adobe continues to invest heavily in our space with game-changing acquisitions such as Auditude and new products like the Adobe Audience Research product. SiteCatalyst V.15 has integrated new features designed with publishers in mind. Plus we continue to integrate other important industry technologies like Audience Manager (Demdex) to provide a comprehensive solution to our very challenging industry.
We will discuss these new developments and more industry ideas at the second annual Media Day hosted by yours truly and sponsored by Adobe Consulting. I will post some thoughts about the event later. But for now it’s my great pleasure to introduce a series of posts by our industry team. These posts will include tactical ideas, tips and best practices to help you improve your analytics, optimization, and value-driven approach to digital.