Point of Sale: Retail & Travel Weekly #48

Here are this week’s links of interest in Retail & Travel from the thought leaders on our retail and travel consulting team:

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Derek Tangren is a Principal Consultant and Team Lead within Adobe Consulting focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. He serves retail & travel clients with the Adobe Mar­ket­ing Cloud and has acted as the consulting subject matter lead for Adobe Analytics Standard. You can contact him at @derektangren.