Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:
Google’s Osama Bedier: Why the Digital Wallet Is Key to the Marketplace [Knowledge@Wharton]
The Psychology Behind Why Buying Things Makes Us Feel Good [Business Insider]
Many tablet and smartphone owners will be mobile holiday shoppers [Internet Retailer]
E-Commerce Retailers: Holidays May Propel $68B In Sales [Online Media Daily]
How Mobile Commerce is Shaking up the Retail Landscape [Mashable Business]
TRAVEL: Priceline Acquires Kayak for $1.8 Billion [Mashable Business]
17 Things You Didn’t Know About Ecommerce [Mashable Business]
Macy’s Flagship New York Store Gets Indoor GPS Navigation [Mashable Business]
Sears launches a free-shipping program [Internet Retailer]
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.