Blog Post:Adobe Summit opened today with CEO Shantanu Narayen and GM & EVP Brad Rencher exploring the the next wave of enterprise transformation: The Experience Business. Joined by guests from Comedy Central, McDonald’s and Royal Bank of Scotland, they discussed how to deliver powerful experiences to your customers, and how the Adobe Marketing Cloud is enabling those experiences. Here are some highlights: Author: Date Created:March 22, 2016 Date Published: Headline:Summing Up Summit: Day 1 Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2016/03/IMG_9549-e1458716173843.jpg

Adobe Summit opened today with CEO Shantanu Narayen and GM & EVP Brad Rencher exploring the the next wave of enterprise transformation: The Experience Business. Joined by guests from Comedy Central, McDonald’s and Royal Bank of Scotland, they discussed how to deliver powerful experiences to your customers, and how the Adobe Marketing Cloud is enabling those experiences.

Here are some highlights: