With summertime right around the corner the Adobe Digital Index team is turning their focus to summer travel. Hopefully you have a few vacations planned, but if not, no worries. Based on more than 15 billion visits and millions of transactions on major travel websites we figured out the best times to book flights and hotels so you don’t have to.
You can see the results in the infographic below. You’ll want to take a look at this before you book your next trip.
In order to look at the change in flight and hotel prices from last year, we took a sample of hundreds of thousands of flights and calculated their average price during the first quarter of this year versus the first quarter of last year. So in the end, we’re taking a group of flights and comparing how their average prices changed from last year. It’s a fairly simple method, similar to how the government calculates price fluctuations.
When it comes to calculating what the best time to book your flight is, we took millions of flight purchases and calculated the price fluctuations for each day leading up to the departure date. Let’s look at a detailed example: Suppose the average price for a seat in a Salt Lake City (SLC) to San Francisco (SFO) flight with a departure date of May 21s was $200. For each day before departure, we calculated what percent of $200 the price was on average. After doing this across thousands of flights (and millions of purchases) and averaging the results, we arrived at the numbers you see above: At 90 days before departure, most domestic flights have an average discount of 15%. Some travelers can get even bigger discounts 90 days in advance, up to 30-32%!
So as you’re planning your next vacation, be sure to consult our findings for the biggest savings and discounts. Safe travels!