Email Aptitude (EA) is an email marketing company that’s helping others use consumer locality advantageously on the digital front. In my previous blog, I mentioned that many digital marketers overlook regional data when customizing ads.
EA offers something called EA Rainmaker, which they advertise on YouTube with paid video ads. Rainmaker helps marketers adjust campaigns according to weather patterns. This is a cool innovation in regionalized marketing, but marketers can still do more.
EA is using obvious regionalized data to adjust marketing schemes; I want to see marketers utilize data mining to anticipate customers’ desires according to region. Clearly, consumers in colder climates purchase more coats than consumers in warmer climates. I want marketers to find out things that are less obvious and leverage that data to show the right products to the right people at the right time.