Recent data from The Relevancy Group reveals that 91% of marketing executives believe that email is the single most effective channel for driving revenue. Despite the fact that email is alive and well, data from a recent survey we conducted indicates that two-thirds of marketers are less than satisfied with their current email marketing efforts. So where is the disconnect? The answer lies in the murky waters that exist between what consumers expect from brands and what marketers aspire to provide. It lies in the data, content, delivery and strategy tactics of email marketing. We’re very much focused on addressing this challenge at Adobe.
And that’s why we’re thrilled to share that The Relevancy Group, a market research and advisory services firm focused on email marketing, has recognized Adobe Campaign as a leader in The Relevancy Ring: The ESP Buyer’s Guide – 2016.
The new Relevancy Ring report notes that ESPs must adapt to become “Everychannel Service Providers.” This distinction in comparison to traditional ESPs is important. Adobe’s focus on sophisticated data management and segmentation, journey orchestration and integrations, email at scale, a maturity roadmap for success, and comprehensive services differentiates Adobe from traditional ESPs, many which still aspire to become cross-channel.
The Relevancy Group conducted a three-month long research process, evaluating marketers’ challenges, needs and aspirations, and how vendor solutions are poised to address them. The evaluation process included collecting and analyzing more than 1,000 data points per vendor.
Adobe Campaign debuted among the vendors in the Leaders Ring, and was cited as one of the few solutions to offer flexible deployment options and vertical use cases. Several of our customers participated in The Relevancy Group’s process, noting they “dig the flexibility” of Adobe Campaign, “the dev team is awesome” and described our platform as “eye-opening in scale.” Our references consistently referred to Adobe Campaign as powerful and flexible, and they see integration with other Adobe Marketing Cloud products, such as Adobe Analytics and Adobe Experience Manager as a big strength.
Additionally, Adobe Campaign was recognized in The Relevancy Ring Client Satisfaction Awards, a measure of client satisfaction across 15 categories. We received awards in seven categories including gold awards for campaign execution, omnichannel marketing and integration capabilities, and silver awards for product innovation, account management, technical services and technical and customer support.
The Relevancy Group’s report is available here.
Adobe Summit 2016
As we gear up for Adobe Summit, March 20-24th in Las Vegas, we will continue to beat the drum on campaign management for the email marketer. Join us at the event for some great in-depth email and cross-channel marketing sessions including thought leadership, tips and tricks and case studies.