[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.]
Last week, Neolane and Return Path hosted a great webinar entitled, “7 Practical Email Deliverability Resolutions You Can Stick to in 2013.” The premise was that setting email deliverability goals can be a lot like making New Year’s resolutions: if they are too vague or too daunting, they are more likely to be abandoned. For this reason, the presenters outlined practical resolutions that email marketers can actually keep in order to improve deliverability and email marketing ROI.
To avoid costly lapses, these (and any) resolutions must constantly be kept top of mind. To help, we took the list and created a one-pager that email marketers can hang in their office or cube. We hope it serves as a friendly reminder throughout the year of the best practices needed to keep emails reaching the inbox—and brand reaching their marketing goals.
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Need more email deliverability insight and inspiration? Watch the full webinar replay.