Blog Post:For the last few years, we heard the mandate for “mobile first” strategies, but is that enough? We see countries like China, India, and Brazil where “mobile only” is the dominant channel for customer engagement. And, even in North America, demographic segments including Generation Z, Millennials, and Hispanics are spending more time on their smartphones with mobile experiences. At Adobe Summit 2016, we will provide sessions in the “Mobile Engagement” track to help you prepare your organization for this new world where mobile is the centerpiece of your digital strategy. Learn how Adobe Marketing Cloud helps companies to create and manage beautiful and productive app experiences, while combining the ability to acquire, understand, engage, and retain valuable users. In addition, Adobe will reveal new innovations and digital insights to help you achieve success in a mobile only world. Since there are over 25 sessions in the “Mobile Engagement” track, here are my recommendations for sessions by topic. Mobile Strategy Hear from executives about their investments in people, processes, and technology that are required for a successful mobile strategy.  Furthermore, learn about new innovations and insights from Adobe Marketing Cloud to help you engage with mobile consumers. Mobile Engagement & Marketing Listen to case studies from Adobe customers who are driving successful engagement via mobile apps. In addition, receive tips & tricks from Adobe experts who will show you best practices for acquiring, analyzing, engaging, and retaining mobile users. App Creation and Experience Management See how Adobe Experience Manager – mobile empowers line of business owners and marketers to manage, produce and deliver beautiful, engaging mobile apps that have the power to transform businesses. Learn about best practices and technologies for mobile app experiences that seamlessly integrate with Adobe Marketing Cloud and connect to back-end systems for enterprise productivity. Mobile Analytics Learn the best practices for measuring apps such as choosing the right engagement metrics, applying cohort analysis to increase user retention, and structuring an analytics practice to effectively capture the shift to mobile. Hands On Labs Learn from technical experts and engineers at Adobe. Get your hands “dirty” with development and implementation exercises. I highly recommend that you reserve your seat in advance and register for these sessions by using the Summit catalog. If you would like to learn more about mobile marketing, please read my column on CMO.com and follow me on Twitter @RayPunSD. Author: Date Created:February 10, 2016 Date Published: Headline:Prepare for a Mobile Only World: Mobile Engagement Track at Adobe Summit 2016 Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2016/02/AdobeStock_96281355-e1454970391750.jpeg

For the last few years, we heard the mandate for “mobile first” strategies, but is that enough? We see countries like China, India, and Brazil where “mobile only” is the dominant channel for customer engagement. And, even in North America, demographic segments including Generation Z, Millennials, and Hispanics are spending more time on their smartphones with mobile experiences.

At Adobe Summit 2016, we will provide sessions in the “Mobile Engagement” track to help you prepare your organization for this new world where mobile is the centerpiece of your digital strategy. Learn how Adobe Marketing Cloud helps companies to create and manage beautiful and productive app experiences, while combining the ability to acquire, understand, engage, and retain valuable users. In addition, Adobe will reveal new innovations and digital insights to help you achieve success in a mobile only world.

Since there are over 25 sessions in the “Mobile Engagement” track, here are my recommendations for sessions by topic.

Mobile Strategy

Hear from executives about their investments in people, processes, and technology that are required for a successful mobile strategy.  Furthermore, learn about new innovations and insights from Adobe Marketing Cloud to help you engage with mobile consumers.

Mobile Engagement & Marketing

Listen to case studies from Adobe customers who are driving successful engagement via mobile apps. In addition, receive tips & tricks from Adobe experts who will show you best practices for acquiring, analyzing, engaging, and retaining mobile users.

App Creation and Experience Management

See how Adobe Experience Manager – mobile empowers line of business owners and marketers to manage, produce and deliver beautiful, engaging mobile apps that have the power to transform businesses. Learn about best practices and technologies for mobile app experiences that seamlessly integrate with Adobe Marketing Cloud and connect to back-end systems for enterprise productivity.

Mobile Analytics

Learn the best practices for measuring apps such as choosing the right engagement metrics, applying cohort analysis to increase user retention, and structuring an analytics practice to effectively capture the shift to mobile.

Hands On Labs

Learn from technical experts and engineers at Adobe. Get your hands “dirty” with development and implementation exercises.

I highly recommend that you reserve your seat in advance and register for these sessions by using the Summit catalog.

If you would like to learn more about mobile marketing, please read my column on CMO.com and follow me on Twitter @RayPunSD.