This week’s articles examine the impact of responsive design on email engagement, mobile Chinese consumers’ preference for apps when shopping, five ways to improve mobile commerce in 2016, and more.
- “The Impact of Responsive Design on Email Engagement” [MarketingProfs]: Companies who have adopted a responsive design approach to email are seeing increased opens and clicks from those emails.
- “Chinese Mobile Consumers Prefer Shopping Apps to Mobile Websites” [Internet Retailer]: On average, a Chinese mobile user spends around 30 minutes each day shopping on a mobile device, with a high percentage of users indicating that they prefer to shop on a mobile app.
- “5 Ways to Improve Mobile Commerce in 2016” [PracticalEcommerce]: Fast-loading websites, better mobile checkout, and mobile-friendly videos are among the ways retailers can improve their customers’ mobile experiences.
- “This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials” [AdWeek]: A new study conducted by Epsilon shows that millennial consumers use email more than other demographics do to find products and services.
- “Consumers Are Overwhelmed With Retail Emails” [eMarketer]: Many users who receive more than five retailer emails per week experience email fatigue.
- “Millennials to Require Omnichannel Store Reconfiguration” [RetailingToday]: Millennials are leading the charge in expecting a more omnichannel experience with brick-and-mortar retailers.
- “Most Travelers Use Search Engines When Planning a Trip” [eMarketer]: Many leisure travelers start researching options for trips using a search engine instead of a dedicated travel website.