This week’s articles include a look at the impact of up-selling, cross-selling, and down-selling on conversion rates, opportunities for retailers using personalization and in-store connected experiences, and consumers’ desire for real-time promotions.
- “How to Increase Conversion Rate with Up-Selling, Cross-Selling, and Down-Selling Methods” [MarketingProfs]: Three methods for retailers to consider to attempt to improve conversion rates.
- “Unconnected In-Store Experiences Disappoint Shoppers on Both Sides of the Atlantic, Study Finds” [Forbes]: European and North American retailers could be losing out on conversions because of a lack of personalization and unconnected customer experiences in-store.
- “47pc Want Real-Time Promotions—Few Retailers Offer Them” [Mobile Commerce Daily]: Although retailers have adopted basic mobile strategies such as offering mobile-optimized websites, very few are addressing more sophisticated needs, such as offering real-time promotions or in-store navigational capabilities.
- “Ship to Store Is Retailers’ Top Fulfillment Option” [eMarketer]: Two-day delivery is also offered by most.
- “Some Retailers Prioritize Mobile Shoppers When Designing Holiday Emails” [Internet Retailer]: Mobile devices accounted for $838 million in online sales on Cyber Monday alone, up 52.9 percent year-over-year.
- “Measuring Airbnb’s Real Threat to U.S. Hotels Using Industry Metrics” [Skift]: A new report directly contrasts Airbnb’s metrics with those of the hospitality industry.
- “Five Steps to Increase Bookings with Facebook Remarking” [Tnooz]: Thanks to its reach, user base, and cross-device marketing capabilities, Facebook has become an attractive performance marketing channel.