This week’s articles include a look at how most digital buyers will make purchases on smartphones over the next two years, the growth of ecommerce in 2015, and three ways that retailers are building better customer experiences.
- “Most Digital Buyers Will Make Purchases via a smartphone by 2017.”
[eMarketer]: Smartphones are driving mcommerce sales growth as tablets’ share shrinks.”
- “S. e-commerce grows 14.6% in 2015” [InternetRetailer]: Online sales accounted for more than half of total retail sales growth in 2015, according to data released from the U.S. Commerce Department.
- “3 ways successful retailers are building a perfect customer experience” [Retail Customer Experience]: A better omnichannel experience, more personalization, and the Internet of Things are three ways retailers are creating better customer experiences.
- “Three Fifths of Consumers Ready To Ditch Retailers Unable to Fulfill Their Digital Needs, Study Finds“[Forbes]: Digital services are now expected as standard by consumers, a new study finds.”
- “For Ecommerce Analytics, Start with a Strategy” [PracticalEcommerce]: Measurement strategy is the first step of any good analytics program and should be focused on the main purpose of the site.
- “Are Marketers Succeeding With Their Personalization Strategies?” [MarketingProfs]: Only about one-quarter of marketers are totally confident in their company’s personalization strategies.
- “2016 Ecommerce Marketing Checklist” [PracticalEcommerce]: Collecting better data and using data collected are two activities that made the list.
- “5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions” [Skift]: Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time.
- “Google Explains Local Search Results: What Hotels Need to Know to Improve Rankings” [HospitalityNet]: Relevance, distance, and prominence factor into how Google calculates local search rankings.