This week’s articles include a look at how location-based marketing is shaping retail in 2016, how retailers can take advantage of Google’s new AMP technology, and a usability study that examines the best method for loading products on a site.
- “3 Ways Location-Based Marketing Is Shaping Retail in 2016” [Forbes]: Retailers who are able to leverage location-based marketing could gain a competitive advantage in 2016.
- “SEO: AMP for Ecommerce” [PracticalEcommerce]: Some retailers could leverage AMP technology to bring more mobile users to their sites.
- “Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce” [Smashing Magazine]: Usability study examines three design patterns for loading products on both desktop and mobile to find the best one.
- “EU Fleshes Out Privacy Shield Agreement” [Ecommerce Times]: A draft replacement to the Safe Harbor provision that is regulating access to personal data for residents of the EU.
- “6 Paths to Mobile Brand Awareness” [Retail Customer Experience]: Some techniques include activity-based targeting, capitalizing on ‘free’, and making ads more useful than attention-getting.
- “Instagram Now one of the Top-Five Travel Marketing Channels” [Hospitalitynet]: Instagram has made progress as more travel companies have embraced it as being a part of their social-media strategies.
- “First Look at Expedia Accelerator Program for Improving Hotel Placement” [Skift]: An Expedia big-for-placement program is being met with mixed opinions.
- “Hotels’ Websites Creak Along, Face Google Search Penalty” [Tnooz]: New research suggests many hotel websites are under-performing in speed and could be impacted in their SEO efforts.