This week’s suggestions from our retail experts includes an article discussing the death of retail as we know it, an article suggesting that the concept of omnichannel marketing is no longer relevant, and news that a judge has ruled in favor of a couple who posted a critical review of a product from a Michigan-based retailer.
- “The Death of Retail—And Perhaps a Resurrection” [Forbes]: Retailers who seek to thrive in the new world of retail must understand that the experience, not the transaction, is key.
- “Groupon Seeks to Replace Cash Registers with Tablets” [Internet Retailer]: Groupon has launched an iPad-based system called Gnome to help retailers redeem discounts without a coupon and without users needing to use a mobile device.
- “Is Omnichannel Dead? Time to Break Down the Silos” [Adobe.com]: Given the need to approach retail in a consistent, coordinated way, the concept of omnichannel marketing is becoming irrelevant.
- “Judge Rules Against Michigan-Based Retailer over Critical Online Review” [Detroit Free Press]: A judge has ruled in favor of a couple for posting a critical review against KlearGear.com.
- “Mobile Devices Enable More Time for Online Shopping” [Internet Retailer]: Studies show that mobile shopping sees its highest usage between 7pm and 9pm, when people who are watching TV are also using a mobile device.
- “Cashless Customers Hold Riches for Retailers” [New York Times]: As retailers look for ways to save, mobile payments offer one way to avoid some of the charges associated card processing.
- “Is Your Website Dead or Just Sleeping?” [MarketingProfs]: This six-point checklist will help you evaluate how your site is doing.