Blog Post:This week’s articles of interest look at how retention marketing is gaining traction, how millennials are more prone to impulse purchasing, and how JC Penney is bringing back it’s “Big Book” catalog to help drive more online sales. Author: Date Created:January 23, 2015 Date Published: Headline:Point of Sale: Retail & Travel Weekly Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2013/12/181493125-e1389148365667.jpg

This week’s articles of interest look at how retention marketing is gaining traction, how millennials are more prone to impulse purchasing, and how JC Penney is bringing back it’s “Big Book” catalog to help drive more online sales.