This week’s articles of interest look at how retention marketing is gaining traction, how millennials are more prone to impulse purchasing, and how JC Penney is bringing back it’s “Big Book” catalog to help drive more online sales.
- “Customer Retention Is King: The Future of Retention Marketing” [Forbes]: Retention marketing is gaining more traction as consumers are presented with more options.
- “Millennials Admit to Impulse Shopping” [eMarketer]: More than 80 percent of millennials have made an impulse purchase.
- “JC Penney to Bring Back Its ‘Big Book’ Catalog” [CNBC]: With data showing that many of its online sales were driven by what shoppers saw in print, JCPenney has decided to bring back its print catalog.
- “Seven Conversion Rate Tactics That Increased Sales by $21 Million” [MarketingProfs]: Although increasing conversion rates is important, companies should focus on using efforts that drive increased revenue.
- “Those Retail Promo Emails? They Better Be Personalized” [eMarketer]: Eighty percent of email users like retail product recommendations based on previous purchases.
- “Automated Messaging Could Be the Key to Brand Loyalty” [Skift]: With higher expectations from today’s travelers, many hoteliers are looking at automated messaging as a means of improving guest relations.
- “Web Gems: It’s True, Millennials Are the Real Force behind the Travel Agent Comeback” [Travel Pulse]: Millennials are more likely to use a travel agent than other demographics.
- “How Starwood Hotels Plans to Redesign the Check-In Process” [PSFK]: Starwood has launched a new check-in experience that allows smartphone users to bypass the traditional desk check-in.
- “How Mobile and Data Is Changing the Travel Industry – 5 New Emerging Trends” [HospitalityNet]: Five trends emerging in travel, including how travel suppliers are looking for more ways to build loyalty, will shape the industry’s future.