This week’s articles explore retailers’ questions about when — and whether — to use dynamic pricing, the alignment of retail brands and customers’ expectations, best practices for email marketing, and more.
- Dynamic Pricing: When Should Retailers Bother? [Forbes]: Many consumers dislike the practice of dynamic pricing, but there are circumstances in which it makes sense for retailers to employ it.
- Digital Trends 2017: Are Brands and Customers on the Same Page? [MarketingProfs]: Mobile payment capability, while not garnering much media attention, is a top technology consumers want to use this year.
- Email Marketing Q&A: Top 4 Questions [Practical Ecommerce]: Learn best practices for email marketing, including the best types of offers to send and the best time and frequency to send them.
- See how the store of the future will work [Mashable]: Digital will play a key role in the store of the future.